Weedmaps is the largest technology company in the legal cannabis economy, connecting consumers to retailers and brands while advocating for accessible cannabis for all patients and adults. Today, they are building the industry’s operating system – a platform to engage consumers and advertising and software offerings to help businesses thrive within the complex cannabis economy.
Weedmaps was designed to increase access to cannabis in the legal marketplace and provide a much-needed service for cannabis users. The company also partners with cannabis brands and retailers to ensure customers have the most current and comprehensive product selection. Weedmaps generates more user interest and engagement than any other cannabis platform with features such as promo codes and live menu integrations with multiple point-of-sale systems. Paired with its two-way authentication brand verification process, Weedmaps offers a valuable shopping experience and greater purchasing options for consumers.
With promo codes, retailers can offer unique discounts, while live menus provide clients with up-to-date, real-time information. The Brand Verification Badge helps protect consumers and prevent the sale of counterfeit cannabis products. These features are a bonus for advertisers, as they translate to more eyes on their listings, higher engagement, and potentially more sales.
Targeting Cannabis Consumers at Scale
Each month, 8 million people visit weedmaps.com to find a specific product, a nearby retailer, or where they can purchase the best flower, tincture or edibles at the best price. They are value shoppers who respond strongly to opportunities for savings and value.
Weedmaps encourages advertisers to leverage the platform to directly connect with consumers and share updates about product drops, deals or special sales.
Weedmaps Senior Advertising Manager Adam Hirschberg explains that this ability for cannabis companies to be direct with their ad messaging is one of the advantages Weedmaps has over other marketing platforms. “There are limited advertising options for cannabis companies to target in-market cannabis consumers at scale,” he said. “And while at times, those other channels can be effective, advertisers often can’t unlock scale and ensure they are delivering to a cannabis audience. They also have to be very careful with how they position themselves to maintain visibility, while also trying to promote a sale, all of which is a challenge.”
As the largest technology company in the legal cannabis economy, Weedmaps offers a direct connection to the consumer at scale while also measuring the performance of ad buys placed in front of their highly transactional audience. Being top-of-mind during a user’s buying journey is powerful – it’s the key to success, and brands and retailers can capitalize on that with Weedmaps.
Measurable Rich Insights
Weedmaps measures their highly efficient paid advertising products’ success and effectiveness, offering advertisers detailed insights and associates with every paid promotion. Clients can use this information to better understand what consumers are searching for.
“What sets us apart is that we are building more and more tools and reporting for clients so they can see the return on their advertising spend,” Hirschberg said. “When you advertise with weedmaps.com, you will know what your return is because we have that ordering capability, and we can see the entire e-commerce ecosystem and offer rich insights to our clients.”
Armed with specific consumer-engagement insights, Weedmaps clients can strategically set a path to their business’s higher bottom line. This year alone, for over 300+ advertisers and 1,000+ campaigns, Weedmaps has generated:
- 250M+ Impressions
- 1.5M+ Orders and Calls
- An average return on ad spend of $18-$22
- An average lift of 107% in views to their brand or retailer listing
Hirschberg says Weedmaps sees higher engagement and a better return for clients that leverage on-site features such as promo codes and brand verifications. “It helps drive consumer trust and validates the relationship between the retailer and brand,’” he said. “Combining forces between retailers and brands sends a compelling message to consumers while also offering them a discount code they can act on immediately.”
Find Options for Every Budget
Regardless of the capacity in which cannabis businesses choose to participate, every retailer and brand can rest assured they are both adding and receiving value when they join the Weedmaps community.
The entry-level, no-cost package for brands and retailers allows them to create their base presence on the site. It unlocks a limited number of features to enable the business to start operations and leverage the benefit of being one of the industry’s authoritative directories helping boost their SEO scores. Advertisers can add as many products as they like to the Weedmaps product catalog, opting to label whichever products they like as “Featured Products” within their brand or retail page. With this basic package, users can easily discover businesses and learn about their retail locations, products, and where to purchase it online or in-store.
Brands and retailers wishing to stand out can purchase an advertising package that includes a premium listing on the Weedmaps homepage, map and shop pages. Various display banners are also available, such as the homepage hero banner and the SERP banner, which are strategically interjected throughout the buyer journey.